AUSTIN SMOLDT-SÁENZ
crafting meaningful brand experiences & content IN PORTLAND, OR. but also silly stuff.
work
Vacasa Post-booking email journey
2023 – UI/UX DESIGN
Booking-related calls were overwhelming our Guest Experience team, redesigning the post-booking journey reduced calls by 80%.
Vacasa BRAND REFRESH
2021 – BRAND DEVELOPMENT
Updated branding and a new in-home guest experience ahead of our IPO launch.
Vacasa BRAND STUDIO
2021-2024
Design, a refined illustration system, art direction, and strategy for Vacasa’s Brand Studio team.
WILCO
2019-2023 – ILLUSTRATION, DESIGN
Design, illustration, and (sometimes) screen printing for Grammy award-winning band, Wilco.
DSCOUT PEOPLE NERDS BLOG
2022-2023 – ILLUSTRATION
I conceptualized and interpreted complex, technical UI/UX ideas into editorial illustrations and social media graphics for experience research platform, dscout.
Foodbook
2022-2023 – DESIGN, ART DIRECTION
Design and art direction for a cookbook for friends, family, and the love of food.
LOGOS
2016-2024 – BRAND IDENTITY
ILLUSTRATIONS
2016-2024 – SILLY STUFF (MOSTLY)