AUSTIN SMOLDT-SÁENZ

crafting meaningful brand experiences & content IN PORTLAND, OR. but also silly stuff.

 

work


Vacasa Post-booking email journey

2023 – UI/UX DESIGN

Booking-related calls were overwhelming our Guest Experience team, redesigning the post-booking journey reduced calls by 80%.

 
 

Vacasa BRAND REFRESH

2021 – BRAND DEVELOPMENT

Updated branding and a new in-home guest experience ahead of our IPO launch.

 
 

Vacasa BRAND STUDIO

2021-2024

Design, a refined illustration system, art direction, and strategy for Vacasa’s Brand Studio team.

 
 

WILCO

2019-2023 – ILLUSTRATION, DESIGN

Design, illustration, and (sometimes) screen printing for Grammy award-winning band, Wilco.

 
 

DSCOUT PEOPLE NERDS BLOG

2022-2023 – ILLUSTRATION

I conceptualized and interpreted complex, technical UI/UX ideas into editorial illustrations and social media graphics for experience research platform, dscout.

 
 

Foodbook

2022-2023 – DESIGN, ART DIRECTION

Design and art direction for a cookbook for friends, family, and the love of food.

 
 

LOGOS

2016-2024 – BRAND IDENTITY

 
 

ILLUSTRATIONS

2016-2024 – SILLY STUFF (MOSTLY)