CONTEXT

dscout is a experience research platform, allowing businesses to capture in-context user insights through their mobile app. Their People Nerds newsletter and blog connects with thousands of readers, providing content and perspective on the UX industry. Often covering both technical and abstract ideas, blogs and interviews needed these ideas translated into a digestible graphic.

approach

dscout’s People Nerds team would approach me with a summary of the article and the seed of an idea before I went off sketching. For example, the illustration below was covering a blog about statistical significance. We used the framework of a roller coaster and theme park to express a bell curve.