vacasa
BRAND STUDIO
ROLES: graphic designer, illustrator, art director
TIMELINE: june 2021 - present
PROJECT TYPES: visual design (branding, print, digital, OOH), brand strategy, art direction, illustration, video editing, motion graphics
COLLABORATORS: creative director, copy writer, creative production, product
AT VACASA, THEIR VACATION IS YOUR VACATION
In my current role as Senior Brand Designer and Illustrator for Vacasa, I set and oversee the execution of the design strategy for the Vacasa brand. I collaborate cross-functionally with stakeholders to concept, develop, and shape creative objectives. I also manage and work with contract designers and external partners to provide creative direction, feedback, and ensure design elements and deliverables are on-brand communicating Vacasa’s vision.
From exciting large-scale projects like our lifestyle photo shoots and brand refresh, to the minutiae of building digital ad templates, no creative stone goes unturned.
Illustrations
In early 2022, I set out to cement our illustration style, focusing our first phase primarily on the vast architectural styles of our homes and landscapes of our markets. These came to life in GIFs and stickers used on Instagram, Slack, marketing emails, and internal presentations, as well as employee and customer shirts, stickers, and merch. The GIFs surpassed 1 million views on Giphy within 6 months.
We also worked with a contract illustrator to create an extended set of product illustrations based on my work and guidelines. I provided feedback, managed timelines, and sourced budget and approvals.
